UEFA Champions League 2025
04/10/25 14:58 Filed in: Work
This is my favorite time of year. I love fútbol. I’m not a super deep-in-the-weeds fan, but I do enjoy watching a good 90-minute match between some talented fútbolistas.
As a creative, I also really enjoy working on these Evergreen campaigns, because they’re the closest in scope in sports marketing that leans into a movie poster aesthetic. The game is important, but the big draw is the athletes, more so than in many other team sports. We worked on two sets for UEFA this season, and this post focuses on the Men’s UEFA Champions League.
As a creative, I also really enjoy working on these Evergreen campaigns, because they’re the closest in scope in sports marketing that leans into a movie poster aesthetic. The game is important, but the big draw is the athletes, more so than in many other team sports. We worked on two sets for UEFA this season, and this post focuses on the Men’s UEFA Champions League.
We had a unique challenge this year: trying to unify our in-season marketing to resemble our AV package that remained the same; partly because it was a strong look, and partly due to budget constraints. I think we managed to pull some key elements from last season’s vibrant look into a season creative that complements this year’s AV and feels cohesive. (I think I squeezed in enough corporate jargon there.) Huge props to Greg St.Fleur Dubois for helping bring these looks to life for both Evergreen and Topical Matches this season. Thanks for sifting through tons of bad images to pull some great ones. A great project to kick off the season with, and I’m looking forward to more collaboration with you.
Big thanks to Michael DeFusco for supporting me and especially Lynn McCormick for facilitating this internal design exchange program—wink wink. Props as well to my dynamic duo in marketing, Claire Miller and Richard Wright, for being such great partners over the last few years to get those butts in seats and watch.
And a big and hearty thank you to Dennis Dunbar for always knocking these player images into the net.
I would be remiss to not send a shoutout to our partners at UNFOLD and the leadership team there: Daniel Weisinger Brick Rucker and Mike Stirling; a few years and counting! Kudos and much love as well to their amazing crew who have been and will be powering through all the production, DOOH and Display, for this 2025 season. Kicking "golazos" weekly by Kaleigh Botello, Shelly Gibula Abimbola Beverly Adanritaylor and Nick Sideris. Thank you for your patience with my noodling of layouts and type.
GOOOOOOOOL! VAMOS!
Big thanks to Michael DeFusco for supporting me and especially Lynn McCormick for facilitating this internal design exchange program—wink wink. Props as well to my dynamic duo in marketing, Claire Miller and Richard Wright, for being such great partners over the last few years to get those butts in seats and watch.
And a big and hearty thank you to Dennis Dunbar for always knocking these player images into the net.
I would be remiss to not send a shoutout to our partners at UNFOLD and the leadership team there: Daniel Weisinger Brick Rucker and Mike Stirling; a few years and counting! Kudos and much love as well to their amazing crew who have been and will be powering through all the production, DOOH and Display, for this 2025 season. Kicking "golazos" weekly by Kaleigh Botello, Shelly Gibula Abimbola Beverly Adanritaylor and Nick Sideris. Thank you for your patience with my noodling of layouts and type.
GOOOOOOOOL! VAMOS!