UEFA Champions League 2025

This is my favorite time of year. I love fútbol. I’m not a super deep-in-the-weeds fan, but I do enjoy watching a good 90-minute match between some talented fútbolistas.

As a creative, I also really enjoy working on these Evergreen campaigns, because they’re the closest in scope in sports marketing that leans into a movie poster aesthetic. The game is important, but the big draw is the athletes, more so than in many other team sports. We worked on two sets for UEFA this season, and this post focuses on the Men’s UEFA Champions League.

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