NFL Brand Campaign 2024
16/09/24 22:27 Filed in: Work
Who’s ready for some NFL? Where is it streaming live you ask? Paramount+! In an ongoing campaign that has evolved since it’s first iteration with Josh Allen a couple of seasons ago, we’ve got the latest version of the NFL ON CBS STREAMS LIVE ON PARAMOUNT+ featuring Tua Tagovailoa as our brand Ambassador along for the ride with the seasonal marketing campaign. Link to the spot in the fold…
There’s been a lot of rumbling on all those involved with this campaign from a marketing perspective. I wanted to take a moment and highlight some of the creative souls who made this literally come alive in all it’s glory.
Huge and heartfelt shoutout to Alison Tavoularis, Brandon London and Yanette Hirawan for coming up with some fun ideas and looks that eventually boiled down to two legs of a larger campaign. The charismatic Jeffery Salter for providing some amazing photography and resources for our designers to play and create. Christine Ramage for all her help and guidance with photography/assets. Joseph Rey for a pinch hit with his excellent JJs logo for the commercial. The team at the Vault that literally built our ideas into existence for the commercial, Megan Takahashi, Jon Paley and crew. Adam Ginell and Ethan Ton for ideating on NFL season creative. Natalie Jose, Emilie Bunnell Bunnel and John Harrington for wrangling our timelines, expectations and crew. CBS Sports for some tag team help with Michael DeFusco Lynn McCormick and crew. Adam Ginell again for spearheading production on NFL with his motley crew of Jessica Vaage, Elizabeth Salvato and Olivia DiPaolo. Huge shoutout to Mark Weinstein for stewarding our team as always, Go Raiders and Jets, amirite? Matt Hernandez, Evan Harris, Andrew Rizzi, Terry Minogue for creative leadership and guidance. Samuel Johnson, Courtney Sullivan and Christine Walsh for the marketing opportunities provided this season. Additional shoutout to The Arterie, Maddie Cook, Greer Nelson and Jorge Araujo and crew for helping with OOH campaign assets for our leadup.
Can't wait to share more activations we have going into the start of the season! To anyone I’ve missed, throw a flag and knock me back 5 yards for a violation.
Link to the spot.
Huge and heartfelt shoutout to Alison Tavoularis, Brandon London and Yanette Hirawan for coming up with some fun ideas and looks that eventually boiled down to two legs of a larger campaign. The charismatic Jeffery Salter for providing some amazing photography and resources for our designers to play and create. Christine Ramage for all her help and guidance with photography/assets. Joseph Rey for a pinch hit with his excellent JJs logo for the commercial. The team at the Vault that literally built our ideas into existence for the commercial, Megan Takahashi, Jon Paley and crew. Adam Ginell and Ethan Ton for ideating on NFL season creative. Natalie Jose, Emilie Bunnell Bunnel and John Harrington for wrangling our timelines, expectations and crew. CBS Sports for some tag team help with Michael DeFusco Lynn McCormick and crew. Adam Ginell again for spearheading production on NFL with his motley crew of Jessica Vaage, Elizabeth Salvato and Olivia DiPaolo. Huge shoutout to Mark Weinstein for stewarding our team as always, Go Raiders and Jets, amirite? Matt Hernandez, Evan Harris, Andrew Rizzi, Terry Minogue for creative leadership and guidance. Samuel Johnson, Courtney Sullivan and Christine Walsh for the marketing opportunities provided this season. Additional shoutout to The Arterie, Maddie Cook, Greer Nelson and Jorge Araujo and crew for helping with OOH campaign assets for our leadup.
Can't wait to share more activations we have going into the start of the season! To anyone I’ve missed, throw a flag and knock me back 5 yards for a violation.
Link to the spot.