NFL Brand Campaign 2024

Who’s ready for some NFL? Where is it streaming live you ask? Paramount+! In an ongoing campaign that has evolved since it’s first iteration with Josh Allen a couple of seasons ago, we’ve got the latest version of the NFL ON CBS STREAMS LIVE ON PARAMOUNT+ featuring Tua Tagovailoa as our brand Ambassador along for the ride with the seasonal marketing campaign. Link to the spot in the fold…

NFL_24_Brand_00001 Read More...

NFL Brand Campaign 2025

ARE YOU READY FOR SOME FOOTBALL?!?!
:::looks at calendar::: “Wait, we’re already 3 weeks in?”

Just wanted to give a massive shoutout for all the teams involved in our 2025 NFL Streams Brand Campaign. This is the 4th (5th?) year now of this initiative, and I think it’s probably our best for many reasons. Love that we went for a bold copy heavy campaign. The simplicity of the look covers the fact that this was a ridiculously layout-intensive exercise. With over 70 different contextual lines for dozens of markets across the country that were then tied to our COUNT ON SUNDAYS headline, this was truly a project for cool, calm, and collected heads.

NFL_25_Brand_00009 Read More...