NFL Brand Campaign 2025
17/09/25 21:28 Filed in: Work
ARE YOU READY FOR SOME FOOTBALL?!?!
:::looks at calendar::: “Wait, we’re already 3 weeks in?”
Just wanted to give a massive shoutout for all the teams involved in our 2025 NFL Streams Brand Campaign. This is the 4th (5th?) year now of this initiative, and I think it’s probably our best for many reasons. Love that we went for a bold copy heavy campaign. The simplicity of the look covers the fact that this was a ridiculously layout-intensive exercise. With over 70 different contextual lines for dozens of markets across the country that were then tied to our COUNT ON SUNDAYS headline, this was truly a project for cool, calm, and collected heads.
:::looks at calendar::: “Wait, we’re already 3 weeks in?”
Just wanted to give a massive shoutout for all the teams involved in our 2025 NFL Streams Brand Campaign. This is the 4th (5th?) year now of this initiative, and I think it’s probably our best for many reasons. Love that we went for a bold copy heavy campaign. The simplicity of the look covers the fact that this was a ridiculously layout-intensive exercise. With over 70 different contextual lines for dozens of markets across the country that were then tied to our COUNT ON SUNDAYS headline, this was truly a project for cool, calm, and collected heads.
So, in an order that only might make sense to me…big ups to the following:
Andrew Rizzi and Brian Konieczko for leading the big idea and being great creative partners in getting the AV sync with the Digital Creative for a cohesive look. Always a pleasure to work with you cats.
The team at Known for the original concepts that helped launch this campaign in the direction it did.
Senior leadership and Marketing; including but not limited to: Kelly Dunne, Robert Stecklow, Terry Minogue, Christine Walsh, and Samuel Johnson, Courtney Sullivan and Andrew Katz for help with the wrangling, giving us the opportunity to break a few things in order to adhere to multiple brand considerations and let us make this more custom campaign work across OOH and Digital Display.
Michael DeFusco, oh captain my captain, for dealing with my constant concerns about brand and typography but letting me run the ball (see what I did there? sportstalk!) within our Brand Creative team.
Special award goes to Danielle Pablo for her huge help on layouts and type design from beginning to end – she was the ying to my yang on this one – and for being patient as we constantly finessed kerning, leading, padding, alignment, and tangents all around. Is it perfect? Who knows…but it’s done, and you'll never look at an A next to a Y the same way again.
Chris Peregom for the amazing help on getting these layouts animated and produced for a massive amount of DOOH and in-stadium team-specific requests.
Honorable mentions to Fabien León for his help behind the scenes with photography, and Carlos Molina and Zach Haugen for their incredible work on the Times Square initiatives that pivoted and leveraged the NFL brand campaign.
Special Eagle Scout Badge goes to Matt Jenkins for being my guiding light and shoulder to lean on; keeping us all pointed in the right direction and on time.
To anyone I may have missed…blame it on fatigue.
Andrew Rizzi and Brian Konieczko for leading the big idea and being great creative partners in getting the AV sync with the Digital Creative for a cohesive look. Always a pleasure to work with you cats.
The team at Known for the original concepts that helped launch this campaign in the direction it did.
Senior leadership and Marketing; including but not limited to: Kelly Dunne, Robert Stecklow, Terry Minogue, Christine Walsh, and Samuel Johnson, Courtney Sullivan and Andrew Katz for help with the wrangling, giving us the opportunity to break a few things in order to adhere to multiple brand considerations and let us make this more custom campaign work across OOH and Digital Display.
Michael DeFusco, oh captain my captain, for dealing with my constant concerns about brand and typography but letting me run the ball (see what I did there? sportstalk!) within our Brand Creative team.
Special award goes to Danielle Pablo for her huge help on layouts and type design from beginning to end – she was the ying to my yang on this one – and for being patient as we constantly finessed kerning, leading, padding, alignment, and tangents all around. Is it perfect? Who knows…but it’s done, and you'll never look at an A next to a Y the same way again.
Chris Peregom for the amazing help on getting these layouts animated and produced for a massive amount of DOOH and in-stadium team-specific requests.
Honorable mentions to Fabien León for his help behind the scenes with photography, and Carlos Molina and Zach Haugen for their incredible work on the Times Square initiatives that pivoted and leveraged the NFL brand campaign.
Special Eagle Scout Badge goes to Matt Jenkins for being my guiding light and shoulder to lean on; keeping us all pointed in the right direction and on time.
To anyone I may have missed…blame it on fatigue.